$650/mo Website Subscription

Your website should be your best salesperson. Most aren't.

We build custom roofing websites with SEO and content strategy baked in from day one. No five-figure build fee. No vague promises about optimizing it later.

Speak to an expert $650/mo. Everything included.
$0/mo
Flat subscription. No surprise invoices.
0+
Our US-based support team is large enough to get the job done, and small enough to give a damn.
0+ yrs
Of Gravitate data and expertise behind every decision.
0 hidden fees
Setup is a one time cost, everything else is bundled into the monthly billings.
The Roofing Website Landscape

You've got three bad options. Here they are.

01

The $99 DIY build.

You spun it up on Squarespace over a weekend. It looks like every other roofing site because it basically is. Google doesn't rank it. Customers don't trust it. You end up paying Angi and Google Ads to send you the leads your website was supposed to earn.

02

The $30K custom build.

You paid a small fortune for a beautiful site. Then the agency told you SEO was extra. Content was extra. Updates were extra. You're still cutting monthly checks for the things that should have come with it.

03

The $4K/mo agency retainer.

Monthly retainer, slide decks, quarterly reviews, and a report telling you your "brand sentiment is trending up." You're not sure what they actually do. You just know the invoice shows up on time.

Or: $650/month that covers what the other three don't.

One Flat Fee, All-In

What $650 actually buys you.

This isn't a cheap site. It's the right site, priced so you don't have to choose between cheap and embarrassing or expensive and bloated. Here's what happens when you sign up.

01 / STRATEGY

Strategy

  • Discovery meeting to map your business
  • Sitemap and navigation built around how roofers actually get hired
  • Content blueprints for up to 8 pages
02 / DESIGN

Design

  • A custom-configured theme, not a naked shell
  • Your logo, colors, and style integrated
  • Modifications that make it yours, not ours
03 / DEVELOPMENT

Development

  • Custom WordPress build on the Gravitate Blocks system
  • CRM integration via embedded forms
  • Up to 8 pages, fully mobile-ready
  • CMS training so your team can actually use it
04 / SEO

SEO

  • Custom reporting dashboard built for your site
  • SEO plugins installed and configured the right way
  • GA4 set up properly (most aren't)
Heads up

All of this is part of your $650/mo. There is a one time, $1,500 setup fee for new clients.

EXAMPLES!

World class design that converts.

Every site starts here, then gets configured to your brand, your market, and the way your customers actually find you. Here a few recent examples.

The Economics

Why this isn't $30,000.

The old agency model was bespoke. Every site built from scratch. Every decision custom. Every invoice bloated with billable hours that didn't earn their keep.

We built the Gravitate Blocks system so we don't start from zero every time a roofer needs a website that actually works. 25+ years of knowing what converts. A component library shaped by the way people actually find and hire roofers. A team that's done this more times than anyone should have to.

You get agency-caliber work. You don't pay for the agency hand-holding.

What Happens After Launch

The stuff most agencies nickel and dime you for.

HOSTING

Fast servers. Never overcrowded.

  • SSL certificate included. Always.
  • 4 TB bandwidth. 2 CPU cores.
  • Shared hosting that's actually fast.
  • Room to scale. Dedicated options when you outgrow shared.
MAINTENANCE

The boring work that keeps you online.

  • Plugin and WordPress core updates, handled.
  • Daily off-site backups.
  • Daily security and vulnerability scans.
  • Monthly reporting that means something.
25+YEARS OF DOING THIS
Built By Gravitate

The rookies with laptops are not who you want building this.

RoofersHub is powered by Gravitate, a Portland digital agency that's been building websites and growth systems since 1999. 25+ years of watching the internet change, algorithms shift, and roofers get oversold by marketing rookies. The Gravitate Blocks system is what two and a half decades of doing this properly looks like, packaged for roofing companies that are ready to stop playing small.

Beyond The Website

When you're ready to grow.

The website is the foundation. Once it's working, here's what gets stacked on top. One-time projects, recurring services, and an optional human in the room.

01 / Services & Projects One-time projects and recurring services.
Recurring

SEO Content

From $350 / page

AI-plus-human written, keyword-targeted blog posts and service pages. Builds topical authority and pushes you up the rankings on the searches that actually drive jobs.

Recurring

Google Ads & LSAs

$450 / mo + $950 setup

Local Service Ads and Google Ads aimed at homeowners actively searching in your service area. Captures leads in buying mode, not tire-kickers shopping price.

Recurring

Monitoring & Analytics

$295 / month

A custom analytics dashboard tracking real conversions and traffic in real time. Plus monthly technical SEO monitoring that flags issues and red flags before they tank your rankings.

02 / Optional Add-On A human in the room.

Our plans don't include a dedicated account manager. That's on purpose.

It's how we keep prices honest. Services include monthly email updates covering completed and upcoming deliverables, which is enough for most operators. If you want a strategist sitting across the table from you, you can add one.

Strategist · Monthly

$250 / month

A dedicated strategist as your account manager, with monthly strategy meetings to keep the work aligned with where your business is headed.

Strategist · Bi-Weekly

$500 / month

The same dedicated strategist, with bi-weekly meetings. For operators in active growth mode who want a tighter feedback loop on the marketing engine.

Frequently Asked

The questions roofers actually ask.

How long does it take to get my site live?
Typically 4 to 6 weeks. The biggest variable is content. If we're producing it, things move fast. If we're waiting on you, the timeline stretches. Either way, we'll keep you in the loop the entire time.
Is there a minimum commitment or can I cancel anytime?
We require a 6-month initial contract. After that, it's month-to-month. If you sign up for a full year, we'll give you a month free.
What's included in the $650/mo?
A fully functional WordPress website, hosting, security updates, bug fixes, plugin updates, WordPress core updates, and ongoing monitoring. Your site stays fast, secure, and current without you having to think about it.
What's not included?
Content, photography, video, third-party integrations (beyond embedding forms from your CRM), and ongoing SEO. We can produce content at a discounted rate of $250 per page, and we'll provide stock photography on request. Your site ships optimized out of the gate, but if you want ongoing SEO, that's available as a monthly add-on.
Can I make changes to my site, or do I have to go through you every time?
You have full control over every piece of content on your site. We provide live in-person training, video walkthroughs, and documentation built right into the site so you're never guessing how to update something.
What makes this different from Wix or Squarespace?
Your site is built on WordPress, the gold standard for content management. If you ever decide to leave, you can purchase the site and take it with you. With Wix or Squarespace, you're locked into their platform and limited to their functionality. You also get access to the entire WordPress plugin library, which opens up capabilities those platforms simply can't match.
What makes this different from hiring a regular agency?
A regular agency will make everything bespoke, reinventing the wheel on every project. We focus only on what actually moves the needle. Not everything needs to be built from scratch when there are already proven solutions from 26+ years of doing this work.
How do I know my marketing is actually working?
We build you a custom dashboard using Google that you own. It shows exactly how your website is performing in real time. No hiding behind giant reports. Just the raw facts, available whenever you want to look.
Do I keep my domain name?
Yes. Your domain is yours.
What happens to my Google Business Profile and reviews?
They stay exactly where they are. If your profile isn't set up or it's set up improperly, our one-time $1,350 Local SEO package will take care of everything.
What happens to my website if I want to leave?
Your site is built on WordPress, so you're not locked in. We offer buy-out options that go down in cost the longer you've been with us. The longer you stay, the cheaper it is to take the site with you.
Do I need the add-on services or can I just get the website?
It depends on how aggressively you want to grow. If you like slow and steady, the website alone will do the job. If you're looking to scale, we should talk about marketing.
Can I add or remove services later?
Anytime. Just give us 30 days' notice.
Let's Talk

Let's talk about your business.

Fill out the form and we'll be in touch. Quick, honest, no pressure.