We had a roofing client a few years back who was getting solid results from their ad campaigns. Good leads. Real jobs. The kind of numbers that should have made everyone happy.
But their website was killing them.
It was slow, outdated, and looked like it was built in 2012. We knew that if we could rebuild their site, everything else we were doing would perform twice as well. Better conversions, better quality leads, more revenue.
The problem? A website that would actually move the needle was going to cost north of $30,000. They couldn't swing it. So we kept running great marketing through a bad front door, knowing we were leaving money on the table for them every single month.